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TheMeatSite Newsletter - 12 September 2012

Welcome to this week's newsletter

Is Canada's Beef Industry Too Reliant on the US?

A new report challenges the Canadian beef industry to explore collaboration in the supply chain and develop a long-term plan, in order to tackle the issues facing the sector and take advantage of new opportunities.

The Canadian Agri-Food Policy Institute (CAPI) report highlights that the Canadian cattle industry is extremely reliant on one market, the US, which accounts for 85 per cent of Canada's beef and cattle trade. On a five year average (2007-2011), Canadian beef and cattle sales to the US were some $2.2 billion (and a combined total of $1.8 billion in 2011).

However, whilst Canada continues to supply the US market with live cattle and beef, the US is using to this to their benefit, focusing on alternative export markets.

Over the last eight years, beef imports from the US have risen, and Canada is supplying less beef to its own domestic market. Moreover, the average value of these imports ($6.55 per kg) exceeds the average value of our US-bound exports ($3.74 per kg). This imbalance is indicative of the fact that Canada is generally importing more higher cuts (muscle cuts) from the US than it is exporting (trim and grinding beef).

Is Canada missing a bigger economic opportunity to better serve its own domestic market?

US beef exports beyond Canada are up 280 per cent on a value basis since 2005; whereas Canadian exports beyond the US are up 45 per cent. Since 2002, Canada's exports to international markets other than the US were down 3.5 per cent while the US beef industry increased exports to the international market by 51 per cent (excluding shipments to Canada).

The report recognises the Government's "admirable" job of opening new foreign markets, however says the beef industry is not doing enough to capture new sales, enhanced prices and greater margins.

At the moment, the industry is not in a position to take advantage of trade decisions.

This study points out in clear terms that the industry is not achieving its full potential.

A strategy is urgently needed to link the players, policies and resources in order to help the sector ensure its place, domestically and internationally, as a reliable supplier of high quality Canadian products.

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* This Week's Feature Articles

We have 6 new features this week:

Long-Term Strategy Needed for Canadian Beef Market
A new study released by CAPI, the Canadian Agri-Food Policy Institute, indicates that Canada's beef industry is at a profound tipping point and corrective action is needed if it is going to deliver maximum benefits to producers and industry stakeholders and deliver on its potential of being a reliable contributor to a protein hungry world.
Selling Sustainability? In Search of the Retail Business Case for Sustainable Diets
This report presents the results of a research exercise commissioned by WWF and conducted by Brook Lyndhurst during the latter part of 2011 and early part of 2012. The research was designed to investigate the business case for retailers to further support and promote sustainable diets.
Animal Welfare and its Effects on Carcase and Meat Quality
Several initiatives, including research and development, increasing stakeholders' awareness and application of legislation and recommendation, have been carried out in Latin America to promote animal welfare and meat quality.
Overview of Salmonella in Livestock and People
Summary of the 2011 edition of 'Salmonella in Livestock Production in GB', an annual publication from the Veterinary Laboratories Agency, providing data on salmonella reports from livestock species in Great Britain (England, Wales and Scotland).
Re-emergence of Brucellosis in Cattle in France and Risk for Human Health
Researchers report on the investigation into a single case of human brucellosis diagnosed in France in January 2012. The source of infection was identified as unpasteurised cheese from a neighbouring farm but the source of the bacteria is still under investigation.
Brazil: Competitive Factors in Brazil Affecting US and Brazilian Agricultural Sales in Selected Third Country Markets
The importance of the poultry, beef and pig meat sectors to teh Brazilian economy are shown in a new report from the United States International Trade Commission (USITC).
* Market Reports

 » USDA Dairy Products - July 2012 Highlights
 » NAB Rural Commodities Wrap - August 2012
 » Irish CSO Livestock Slaughterings Review July 2012
 » USDA GAIN: Hong Kong Livestock and Products Annual
 » USDA GAIN: Australia Livestock and Products Annual
 » USDA National Dairy Products Sales Report - 6 September 2012
 » USDA GAIN: Argentina Poultry and Products Annual 2012
 » BPEX UK Pig Meat Market Update - September 2012
 » USDA GAIN: EU-27 Livestock and Products Annual
 » USDA GAIN: EU-27 Poultry and Products Annual 2012
 » USDA International Egg and Poultry - 12 September 2012
 » USDA GAIN: Japan Poultry and Products Annual 2012
 » USDA GAIN: Ukraine Livestock and Products Annual 2012
 » USDA GAIN: Russia Livestock and Products Annual 2012
 » USDA GAIN: India Livestock and Products Annual 2012
 » USDA WASDE - September 2012

* Global Meat Industry News

   United Kingdom

 » Poultry Slaughter Figures Rise
 » Union Calls for FSA to Beef up Meat Inspection
 » Traceability Programme for Aberdeen Angus Beef
 » Spot Sellers Made More Than Shout Sellers
 » Call for Tax on Cooked Chicken to be Dropped
 » Correct Maturation Key to Enhancing Quality
 » UK Pig Market Strikes a Balance
 » Breaches of BSE Controls in Beef Consignments

   Global

 » Milk Production Down
 » Animal Health and Food Safety Related
 » FAO Food Price Index Holds Steady
 » Worldwide Pork Shortage Predicted
 » Mixed Probiotic Reduces Campylobacter in Chicks
 » Growth Opportunities in the Global Dairy Market

   Japan

 » Value of US Beef to Japan Rises
 » Japan Proposes to Lift Age on US Beef Imports

   Germany

 » Poultry Slaughter Association Joins German Meat

   Canada

 » Increase in Value of Poultry Meat
 » Canada's Beef Industry at Tipping Point

   United States

 » Hillshire Brands Outlines Plans for Growth
 » R-Calf Sues WTO Over Country of Origin Labelling
 » Sustainable, Accessible, Affordable Pork on Offer
 » Monogram Foods Acquires Corn Dog Manufacturer
 » Cattle Outlook: Will Meat Demand Fall?
 » Call to Label Mechanically Tenderised Meat
 » Hog Outlook: Breeding Herd Declined in July
 » Jack in the Box Eliminates Gestation Crates
 » Cattle Markets: Reasoning with Hurricane Season
 » FDA Warns Iowa Egg Farm over Salmonella
 » AFA Foods Plant Closes

   China

 » China Hog Markets
 » Farm Produce Prices Begin to Fall

   Australia

 » Meating the Market
 » Porkmark Success at Melbourne Food Awards
 » Retailers Make Australian Producers Uncompetitive
 » JBS King Island Abattoir Closed

   Ireland

 » DNA Sampling of Pigmeat to Determine Origin
 » Industry Meets Processors to Demand Price Increase
 » End to Farmers' Patience with Retailers

   European Union

 » EU Pig Prices: Slaughter Numbers Unchanged
 » EFSA Functioning Well
 » Tillmann Goes as VION CEO
 » Poultry and Turkey Sectors to Grow
 » EU Pig Prices: Still Increasing in the South

   Viet Nam

 » Chicken Imports Rise in Viet Nam

   Brazil

 » Fish Week 2012 Begins in Brazil
 » JBS Sees Sharp Rise in Revenue
 » Agribusiness Exports Grow 1.8 Per Cent

   Costa Rica

 » Two-Star Accreditation for Costa Rica Fish Operation

   Hong Kong

 » Future of Seafood Ecolabelling in Debate
 » Asian Seafood Exposition Opens its Doors

   Finland

 » Bankrupt Primula Ab Seeks Damages from HKScan

   Russian Federation

 » Meeting Calls for Cull of Wild Boar

   France

 » Partial Offers on Five Doux Sites

That's all for this week!

Ed.
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