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Second Successive Year of Growth for Irish Organic Market

12 May 2015
BordBia

IRELAND - The Irish organic market has recorded year on year growth of 3.1 per cent, according to Kantar’s latest figures to end of March 2015.

Eileen Bentley, Entrepreneurship and Prepared Foods Manager at Bord Bia, the Irish Food Board said that the market is now valued at just over €104 million, up from €101 million in 2014.

This is the second successive year of growth for the market, after several periods of decline during the economic recession.

Increases in the volume and frequency of organic purchases, as well as new buyers entering the category, are the key drivers of this growth.

The volume of organic purchases has increased by over nine per cent since 2014, however, the average price per pack has declined by 5.3 per cent across the same period. In terms of the organic market value, vegetables and dairy account for 45 per cent of total share.

Organic fruit and vegetables account for 58 per cent of the total volume share of the Irish organic market, reflecting the impact of the fruit and veg price wars in driving volume increases.

Fruit, eggs, breakfast cereals and vegetables have all achieved year on year value growth in the twelve month period to March 2015.

In terms of organic shoppers, the key segments for organic remain the pre-family and retired/empty nesters/older dependants groups, with Pre-Family being the largest of these groups (23 per cent of all organic shoppers).

Only Tesco and the symbol groups have seen a decline in organic sales (by value) during the twelve months to March 2015, however, Tesco continues to significantly over trade in organic.

Across the total market, private label organic sales have grown faster than branded sales, with only SuperValu recording growth in both branded and private label organic products.

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