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Lamb Loses Out as Consumers Buy More Beef

28 April 2015

UK – Winter consumer data has shown a two per cent rise in beef sales, while lamb has seen a much stronger decline, according to market analyst Kantar.

Total UK spend on lamb has decreased 8.7 per cent, a recent survey shows.

Figures for the 12 week period ending 1 March also showed a 9.2 per cent drop in volumes of lamb purchased. 

The decline is linked with lower availability of New Zealand lamb on retail shelves compared to year earlier levels.

This has been seen across all cuts, apart from mince, sales of which are 9.3 per cent higher.

Meanwhile, beef sales have increased, with value steady. This is due to a “slight drop” in average retail prices of beef, down 9 pence per kilo, said Livestock and Meat Commission (LMC) of Northern Ireland.

Beef values ran at £7.85 per kilo, one per cent below the year ago level.

“All the major lamb cuts have recorded notable declines in volume sales during the twelve weeks ending 01 March 2015 when compared to year earlier levels,” said the LMC.

“The one exception to this was volume sales of lamb mince which recorded a 9.3 per cent increase year on year.”

“There has also been strong growth in sales of convenience beef products with volume sales of chilled ready meals and pre packed pasties recording 6.6 per cent and 7.9 per cent growth respectively between the 12 week comparable periods ending 02 March 2014 and the 01 March 2015.”

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