FINLAND - As part of its strategy for profitable growth, HKScan is investing in its export business by establishing a sales office in Hong Kong this year.
A local presence on the Asian market will be critical in order to enhance the value of the Group’s export business, according to HKScan’s CEO, Hannu Kottonen (pictured).
HKScan is also planning to open a local sales office in China as soon as the necessary approvals are secured from the Finnish authorities and exports from Finland to China get under way.
The company has already completed extensive preparations for the sales offices.
In the future, the Hong Kong office is also planned to assume responsibility for marketing and customer service in other Far Eastern markets.
The Chinese sales office would focus exclusively on the Chinese market.
The company said that it is extremely important that diligent, systematic efforts continue to secure approvals from the authorities for exporting various different meats and processed goods from all the Group’s production countries.
“Asian customers and consumers appreciate Nordic meat for its purity, safety and responsible production methods,” said Jukka Nikkinen, Executive Vice President of HKScan’s Away from Home business.
Other assets favouring Nordic meat include the transparency of the production chain, farm-to-fork traceability of raw materials and the absence of animal diseases.
Finland for example observes a zero-tolerance policy on salmonella, which is rare by European and global standards.
TheMeatSite News Desk