GERMANY/US - The existing partnership between Koelnmesse GmbH, the organiser of nutrition-related trade fairs in Europe and Asia, and the PMMI Association for Packaging & Processing Technologies, the organiser of processing and packaging technology trade shows in the US and Mexico, is being expanded.
A corresponding agreement was signed during Anuga FoodTec 2015 in Cologne. The focal point of the agreement is the cooperation between Koelnmesse and PMMI to organise a new premiere event in North America in spring of 2017.
The event will focus on food processing and packaging, thus will meet the needs of international industry players even more effectively.
These companies have been strategic partners since 2011. Their goal is to provide food technology companies with customised exhibition concepts to help tap international markets.
Koelnmesse and PMMI will use the respective partner fairs for promotional campaigns and offer companies targeted exhibition opportunities at the partner's selected events.
in 2017, a new joint project is scheduled for North America to adequately reflect the process technology theme for the food and beverage industry.
"By expanding our partnership, we have created the basis for even more intensive cooperation," said Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH.
"As part of Koelnmesse's internationalisation strategy, besides South America, now North and Central America are moving stronger into focus with the goal of offering our customers even more opportunities for market entry into international markets."
"Koelnmesse, and its network of supplier trade fairs, are world leaders in food and beverage processing," said Charles D. Yuska, President and CEO, PMMI.
"The experience and recognition that they bring to the table is invaluable. Working with a leading organisation like Koelnmesse, to bring a new food and beverage focused event to North America, makes great sense for PMMI and ensures a world-class event."
TheMeatSite News Desk