VIET NAM - Canadian Agriculture Minister Gerry Ritz headed an agricultural trade mission to Viet Nam last week to promote Canadian beef and open up new business opportunities.
Minister Ritz (pictured) introduced the Canada Beef Inc. Brand series to Asia, where he showcased Canadian beef exports to Viet Nam with industry at a cooking demonstration.
A meeting with local importers also took place to encourage business opportunities for the Canadian bovine genetics industry.
In Hanoi, Minister Ritz met with the Deputy Minister of Agriculture and Rural Development, Mr. Vu Van Tam.
They discussed the need for science-based approaches to trade and market access for Canadian agri-food products.
Minister Ritz is continuing his mission in Seoul, South Korea, and will be in Japan at the end of the week to further strengthen Canada's agricultural trade partnership.
This was Minister Ritz's second mission to Viet Nam.
Canadian agri-food and seafood exports to Viet Nam reached C$238.6 million in 2014, marking an increase of 149.8 per cent since 2006.
"Both our government and Canadian industry see huge potential to grow our agricultural trade relationship with Vietnam. Creating more trade opportunities with Vietnam will improve our hard-working producers' and processors' bottom lines and support economic growth across Canada," said Mr Ritz
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