UNITED ARAB EMIRATES - Emirates Modern Poultry Co, also known as Al Rawdah, has announced the launch of a new plant to double its monthly production capacity of processed items from 400 to 800 tonnes.
Al Rawdah's expansion, which will see a new plant fully ready and operational within eight to 12 months, will help the company address the current gap between demand and supply, the company said in a statement reported by Arabian Business.
The announcement came during Gulfood 2015, the world's biggest annual food and hospitality show held this week in Dubai.
Phase 1 of the expansion, which comprises six new cold stores that add an additional 300 tonnes of storage at a cost of AED5.5 million, is already complete.
Phase 2, which will see the production facility expand to double output, is expected to reach completion by the end of 2015 at a cost of AED15 million.
The new plant, which is 40 per cent larger than the current one in terms of area, will see Al Rawdah enter the first quarter of 2016 with a monthly production capacity of 800 tonnes of processed items.
The company has also announced a new assortment of diversified meat products, with around 30 new product launches planned for 2015. Half the products will be specially tailored for the food services departments that include hotels, restaurants, cafes and catering companies, while the other half will be created for retail consumption.
Veal, beef and turkey products created from halal Australian beef and veal, and halal turkey sourced from Turkey, will soon be added to the company's product portfolio.
Through its fully automatic slaughterhouse, Arabian Business reports that Al Rawdah is the UAE's largest producer of poultry products, with 40 tonnes of fresh bird meat processed every day, all of which is 100 per cent halal.
TheMeatSite News Desk