SCOTLAND, UK - A Scottish dairy brand to promote products at home and overseas will be launched this year, said Rural Affairs Secretary Richard Lochhead.
The Cabinet Secretary confirmed he will shortly publish a detailed dairy action plan as he gave evidence to the Scottish Parliament’s Rural Affairs, Climate Change and Environment Committee.
That plan will contain plans for a dairy brand and a showcase for retailers and overseas buyers to boost the profile of Scottish products, as well as a range of other measures reflecting this morning’s discussion with the Committee.
Mr Lochhead (pictured) said: “Here in Scotland we can produce some of the best cheese, butter and other dairy products around. I want to make it easier for consumers to choose Scottish products first – providing much needed support to local farmers and boosting the Scottish economy. I also want to help our dairy farmers capitalise on the proud reputation of Scottish food and drink and access more export opportunities.
“Establishing a dairy brand will help consumers recognise the Scottish option and promote Scottish produce to overseas buyers. Our planned showcase will put the spotlight firmly on our fantastic produce for retailers in Scotland and buyers from around the globe.
“The support does not end there. I will shortly publish an action plan to help ensure a more sustainable future for the industry. This will help to deliver the support our dairy farmers need to face the future with confidence and certainty in the face of the changing price of milk.”
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