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New Zealand Making Headway into Future

30 January 2015

NEW ZEALAND - Premium lamb products with improved health quality and improved prices for New Zealand venison will make headway into the future as the result of two new projects announced in New Zealand this week.

Business cases for two new major Primary Growth Partnership (PGP) projects have been approved by the Ministry for Primary Industries (MPI): Targeting New Wealth with High Health, will see the world’s largest sheep meat processor Alliance Group team with sheep breeding/marketing company Headwaters New Zealand and the Government in a seven year NZ$25 million project to reach existing and emerging markets with a new class of premium lamb products with improved health qualities; and Passion2Profit – a NZ$16 million partnership between the deer industry and the Kiwi Government will aim to develop markets for venison and to help deer farmers become more productive and profitable.

The approvals mean that contract negotiations can now go ahead so the programmes can formally start.

Making the announcement, New Zealand Minister for Primary Industries Nathan Guy (pictured) said: “These are both exciting new programmes that will allow our deer and lamb industries to leverage increasing consumer demand for premium food products.”

He said it was pleasing to see that the PGP is helping to extend scientific research and innovation through to commercial-scale production.

“It’s also great to see the red meat sector investing in its future through increased collaboration and improved productivity and profitability,” he commented, adding that the sector is vital to New Zealand’s economy as a whole.

To achieve its goal of doubling New Zealand’s export receipts by 2025, the New Zealand Government is supporting its exporters by providing matching funding for research and market development projects in the PGP programme.

These two new projects add to four others from the red meat sector, which have already been underway for a number of years, bringing the total industry/Government investment in the sector’s future to $NZ398 million.

The other red meat PGP projects are: FarmIQ, owned by Silver Fern Farms and the country’s largest farmer Landcorp, which aims to “create a demand-driven integrated value chain for red meat”; FoodPlus, led by ANZCO Foods, which is looking to generate more value from the red meat carcase by developing new and innovative uses for parts of the animal for food, pharmaceutical and biomedical customers; highly marbled grass-fed Wagyu-cross beef is the subject of a programme led by Brownrigg Agriculture and Firstlight Foods to position New Zealand beef at the premium end of red meat markets; while Beef + Lamb NZ is leading The Red Meat Profit Partnership to “drive sustainable long-term profits for New Zealand’s red meat sector”.

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