ANALYSIS - Buying verified sustainable beef by 2016 is one of McDonald's key commitments, said Francesca DeBiase, VP Strategic Sourcing, Sustainability at McDonald's.
"We have made a commitment as McDonald's to buy sustainable beef from verified sources in 2016," she said. "We don't know how much we're going to buy, but we're going to set a goal in 2016 for 2020."
DeBiase said McDonald's vision is to source all of their food and products sustainably, but they are starting with six, with beef being the most important. Other areas of focus are fiber for packaging, fish, and palm oil.
"[Sustainability] is a journey - there is no ending," she said.
Francesca DeBiase spoke to 5m's Sarah Mikesell at the Global Roundtable for Sustainable Beef conference held in São Paulo, Brazil.
To watch DeBiase's presentation to the GRSB - We Are Only as Good as They Think We Are, click here.