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Sales of Scottish Mussels to Soar at Christmas

08 December 2014

SCOTLAND, UK - Growing demand for something different for the festive menu looks set to deliver a buoyant Christmas for Scotland’s shellfish farmers.

The Scottish Shellfish Marketing Group (SSMG) is predicting that sales of both fresh mussels and supermarket ready meal mussel dishes will surge in the run-up to Christmas, with the volume sold increasing by around a third above normal levels. Oyster sales are expected to rise by a similar amount too.

The predictions are based on trends set in recent years, and according to SSMG managing director, Stephen Cameron, it seems that consumers are increasingly on the look-out for exciting alternatives to traditional Christmas fare – with mussels fitting the bill perfectly.

“The great thing about Scottish mussels is that they are tasty and indulgent, yet are a healthy to eat food too,” he says.

“There is a vast array of mussel recipes to choose from, which makes them incredibly versatile in the kitchen.

“Our Scottish rope-grown mussels are also a sustainable choice for the consumer and are independently certified by the Friend of the Sea and Marine Stewardship Council eco-label schemes for the environmentally-friendly manner in which they are cultivated.”

SSMG is a co-operative of mussel and oyster farmers based on the Scottish west coast and Shetland, supplying fresh and value-added shellfish to multiple and independent retailers and restaurants.

TheMeatSite News Desk



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