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New Zealand Eyes India for Lamb Export Boost

10 November 2014

INDIA - India could become a major target for New Zealand lamb exporters.

Recently, global meat exporter and processor Alliance Group joined a New Zealand trade delegation to India as the company marked one year since officially launching its Pure South lamb in the country.

The NZTE delegation, led by New Zealand’s High Commissioner to India Grahame Morton, was designed to boost trade and enterprise between the two countries and raise the profile of New Zealand’s hosting of the 2015 Cricket World Cup.

The Minister for Primary Industries, Nathan Guy, (pictured) and former New Zealand cricket captain Stephen Fleming were also part of the delegation.

Alliance Group currently sends Pure South premium lamb to India through its exclusive supply deal with Quality New Zealand Ltd (QualityNZ) and both companies were using the visit to strengthen ties with customers in the emerging market.

QualityNZ’s shareholders include the current New Zealand cricket stars Brendon McCullum and Daniel Vettori and former captain Stephen Fleming.

Murray Brown, General Manager Marketing at Alliance Group, said the three-day visit to New Delhi and Mumbai was an excellent opportunity to meet with customers in the food service trade, top hotels/restaurants and new retail outlets and also negotiate additional contracts.

“Although it is still early days, India is showing promising signs as a market for highest-quality New Zealand lamb. We are using our global experience and knowledge of exporting to 65 countries around the world to work with QualityNZ to develop the market further, particularly among India’s growing middle class,” said Mr Brown.

Geoff Allott, Chief Executive of QualityNZ, said: “We see tremendous potential for the best quality New Zealand sheepmeat in India and we are already seeing solid demand. Indian consumers value lamb’s taste, tenderness, nutritional qualities and ease of cooking. The country is also an extremely important market for protein.”

The delegation’s itinerary included a Business Roundtable function, networking event and a meeting with a local business group in Mumbai. Some members of the delegation were also visiting Sri Lanka.

Alliance Group’s Pure South brand was launched at a New Zealand High Commission function in New Delhi last year.

TheMeatSite News Desk

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