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New Franchise for Southwest Specialty Eggs

17 September 2014

US - Southwest Specialty Eggs, a joint venture between Cal-Maine Foods and Hickman’s Egg Ranch, has acquired the Egg-Land’s Best, franchise for the southern California markets, including Clark County and Las Vegas, Nevada.

As a result of this transaction, Southwest Specialty Eggs, LLC, will have licensing agreements for the sale of Egg-Land’s Best® and Land O’ Lakes® branded specialty eggs, as well as 4Grain®, Farmhouse Eggs® and other premium brands in this market region. Sales of Egg-Land’s Best® specialty eggs accounted for approximately 14.4 per cent of Cal-Maine’s total shell egg sales in fiscal 2014.

Commenting on the announcement, Dolph Baker, chairman, president and chief executive officer of Cal-Maine Foods, Inc., stated: “We are excited about the opportunity for Southwest Specialty Eggs, LLC to market Egg-Land’s Best, Land O’Lakes, 4Grain and Farmhouse Eggs branded and other specialty eggs in southern California and Nevada.

“As consumer demand for specialty eggs has continued to grow, we have focused our growth strategy on expanding our market reach for sales of specialty eggs. We offer a variety of healthy choices for our customers and we look forward to participating in Southwest Specialty Eggs, LLC’s marketing and distribution of these popular and well-respected brands in southern California and Nevada.”

TheMeatSite News Desk

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