EU - The European consumer organisation BEUC has launched a campaign calling for mandatory ‘Country of Origin Labelling’ (‘COOL’) on processed meat products such as sausages, ham and ravioli.
The consumer group is joining forces with member organisations from 14 countries in a bid to demystify meat’s origin.
“When meat-related scandals hit the headlines, consumers’ trust in meat plunges. One can’t blame them,” BEUC said.
“As transparency is the basis of a trusting relationship, we believe making the meat supply chain more transparent is crucial to the restoration of consumers’ lost confidence in meat.”
The group said that origin labelling should be part of the solution.
It said that research has shown that 90 per cent of consumers want to know where their meat comes from.
“Still, you can have a hard time finding out the origin of the meat in your burger or ready-meal,” BEUC said.
“Only a handful of manufacturers voluntarily display this information.
“As consumers’ voices have been unheard by EU decision makers until now, our campaign intends to turn the tide and finally make origin labels the norm on processed meat products.”
TheMeatSite News Desk