UK – Great British cheeses have grown 2.6 per cent in value, largely due to Cheddar, as sales have been static, Kantar Worldpanel figures show.
Total value of Great British cheese increased 2.6 per cent to £2.8 billion for the 52 week period finishing on 30 March 2014.
Values lifted from September, reaching £6.63/kg from £6.50/kg, where it had fluctuated for a year.
Cheddar took over half the sales, lifting 3.9 per cent, said DairyCo analysts, who added: “Growth in sales of private label Cheddar indicates that some shoppers may be switching to this segment as the price differential between branded and private label Cheddar increases.”
TheMeatSite News Desk