US - Chick-fil-A is launching a new grilled recipe and entrée line-up aimed at transforming its menu.
Chick-fil-A® is introducing a new line-up of grilled chicken entrees that will give the chain one of the most nutritious and expansive grilled menus across the quick-service industry. On 14 April, the Atlanta-based restaurant chain will officially roll-out three new entrees – the Chick-fil-A Grilled Chicken Sandwich, Chick-fil-A Grilled Chicken Club Sandwich and Chick-fil-A Grilled Nuggets – in an ongoing effort to provide more flavorful and “craveable” grilled options for its nutrition-minded customers.
Chick-fil-A’s new recipe features an unmatched backyard grilled taste. Each grilled chicken breast is freshly marinated with a blend of sea salt, lemon, garlic and savory herbs, and cooked on a state-of-the-art, proprietary grill developed by Chick-fil-A. The technique creates a tender, juicy filet with just the right amount of smoky flavour.
To make this menu enhancement possible, Chick-fil-A invested seven years of testing and more than $50 million to reinvent its grilled chicken recipe. The largest portion of the investment came as the company worked with Garland Grills to create a proprietary grill. This grill sears chicken perfectly on cast-iron grates like it was cooked on a backyard grill, only faster.
David Farmer, Chick-fil-A’s vice president of product strategy and development, said: “We started with a mission to create a best-in-class grilled sandwich, and after testing 1,200-plus recipes, we landed on a taste so remarkable that we decided to extend the flavor into a full grilled line. Our previous grilled entrees were good but not remarkable. We wanted a grilled chicken recipe that is just as ‘craveable’ as our original Chick-fil-A Chicken Sandwich.”
The new grilled line-up includes two sandwiches and nuggets.
Mr Farmer added: “Chick-fil-A is more committed than ever to providing our customers with a ‘menu of choice’ that not only tastes great, but is great for them.
“Whether our customers are counting carbs, fat or calories, or eating food made without gluten-containing ingredients, we offer a number of menu options to suit their dietary needs and preferences. To keep them informed, we make our nutritional information easily accessible for all guests, including an online meal calculator, calorie counts posted on our menu boards, nutrition panels and pamphlets in our dining rooms, and order-specific nutrition information printed on receipts by request.”
On 11 February 2014, Chick-fil-A announced that it will serve chicken raised without antibiotics in all its restaurants nationwide within five years. The move marked the first time a quick service restaurant has committed to a 100 per cent “raised without antibiotics” standard for poultry.
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