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US Challenges Australian Trade to Taiwan

11 April 2014
Meat & Livestock Australia

TAIWAN - Taiwan imported 92,685 tonnes of beef during 2013, a 12 per cent increase on the previous year and eight per cent higher than the five-year average according to figures from the Directorate General of Customs.

Meat and Livestock Australia said that of this, 75,654 tonnes of imports were frozen beef (up seven per cent year-on-year), while the remaining 17,032 tonnes was chilled beef (up 46 per cent year-on-year).

Despite the increased annual import volume, Taiwanese intake of Australian product during 2013 was down seven per cent year-on-year, totalling 36,031 tonnes.

The decline (particularly chilled beef) was primarily impacted by a strong presence of the US.

Taiwan imported 39 per cent less Australian chilled beef during 2013, at 3,884 tonnes, while demand for frozen beef remained firm, at 32,147 tonnes.

In contrast, imports from the US were up 84 per cent year-on-year, to 33,124 tonnes, with the volumes of chilled beef increasing substantially (up 201 per cent year-on-year), to 11,593 tonnes.

US frozen beef was also imported at greater quantities, at 21,531 tonnes (up 52 per cent year-on-year).

As a result of increased volumes of US product in the market, Australia’s market share fell significantly (8 per cent), from 47 per cent in 2012 to 39 per cent in 2013. The US, however, saw its market share jump 14 per cent over the same period, from 22 per cent in 2012 to reach 36 per cent in 2013.

Taiwan sheep meat imports reached 15,321 tonnes in 2013, up two per cent year-on-year.

MLA said that Australia supplied more than half (53 per cent) of the sheep meat imported into Taiwan during 2013, at 8,196 tonnes (up 29 per cent year-on-year).

Imports of NZ product totalled 7,125 tonnes (down 17 per cent year-on-year), as more volumes were directed to China.

TheMeatSite News Desk

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