HKScan Adopts Harmonised Name Structure11 February 2014
FINLAND - Finnish Meat Processor HKScan’s corporate name structure is to be harmonised in all countries in which it is operative.
Each company name will lead off with the common “HKScan” prefix followed, in most cases, by the relevant country name in English. VAT identification numbers and contact details will remain unchanged.
All Group functions related to animal sourcing and producer services will uniformly adopt the name HKScan Agri on all HKScan home markets. The Away from Home offering will henceforth be marketed under the HKScan Pro and HKScan brands.
These changes will have no impact on the standing or identity of existing product brands.
The new naming structure is intended to clarify the HKScan brand strategy and strengthen the Group identity both internally and externally.
These policy changes follow in the wake of strategic and organisational reforms initiated in 2012 to improve HKScan’s profitability and operational efficiency and to build a stronger, unified corporate culture.
TheMeatSite News Desk