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Congress to Highlight Sustainable Meat Sector

11 February 2014

GLOBAL - Prospects for the sustainable development and growth of the global meat industry is the central theme of the 20th International Meat Secretariat World Meat Congress (WMC2014), to be held in Beijing in June.

World Meat Congress logoThis year the IMS is celebrating its 40th Anniversary and the World Meat Congress is returning to Beijing, which hosted the Eleventh World Meat Congress in 1997.

More than ever, international trade is vital to the meat and livestock industry, and the congress will assess the potential for new markets.

With the boost of industrialisation in the Chinese meat industry, and ever changing meat consumption patterns, China will need to enhance communication and cooperation with international counterpart in the meat sector.

China and its Asian neighbours will play an important, even crucial part in food and meat security.

The Asian region has comparatively little agricultural and water resources, which means that further integration into world markets is crucial to meet rapidly growing demand.

Industry Leaders Debate the Future of Meat

The closing session of this year’s congress will feature a leadership colloquium, which promises to be “the meat-industry debate you cannot afford to miss”.

It will bring together global meat industry leaders in a moderated discussion on food security, food safety and sustainability and how these three will drive meat production and consumption trends in the future.

This session will include five speakers –all CEO’s of global meat companies:

  • Wan Long, Chairman and CEO, Shuanghui Group, China
  • Wesley Batista, Global CEO and President, JBS S.A.
  • Chen Xibing, Chairman Heilongjiang Grand Farm Industrial Co. Ltd, China
  • Kjeld Johannesen, CEO, Danish Crown A/S
  • Noel White, President of Poultry, Tyson Foods

The congress takes place at the Beijing International Convention Centre from 14-16 June.


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