Cherkizovo Express Departs05 February 2014
RUSSIA - Russian meat processor Cherkizovo Group has launched a range of ready-to-cook products from chilled meat.
Cherkizovo Express is a project to release a broad range of products made from domestic chilled pork and beef: steaks, stuffing products, whole pieces of pork, shashlik, pork in marinade, ragout, goulash, cutlet on the bone, and more.
The product line was developed based on existing demands regarding chilled meat that were expressed by consumers of products in this category. Particular attention was devoted to the products’ packaging: meat that is packaged in individual polyethylene trays holds its freshness and natural colour for several days.
The new product line also includes steaks in microwaveable packaging, shashlik in polyethylene packages, bacon from brisket, and chilled shank in spices.
Alexander Kostikov, Cherkizovo Group’s Head of Communications and Investor Relations, said, “With the launch of the new product line, consumers can now get natural pieces of chilled pork in individual packaging at an accessible price. The desire of many consumers to try domestic fresh meat combined with different marinades also played a role. There are more than ten types of marinades in the new product line.”
All the products in the Cherkizovo Express line are chilled pork meat that is produced in the company’s own pork complexes in ecologically clean areas of the Penza Region.
The products are prepared in strict compliance with GOST standards and without the addition of GMOs. Thanks to its adherence to quality standards and concern for consumers, Cherkizovo Group has consistently been a leading meat processor for many years.
TheMeatSite News Desk