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GAA and Chinese Foodservice Operator Cooperate

03 January 2014

CHINA - The Global Aquaculture Alliance (GAA) has reached an agreement with Wuhan Lanesync Supply Chain Management Co. Ltd to cooperate on cross-promoting the organisations’ activities and to advance responsible aquaculture.

Based in Wuhan City, Hubei Province, China, Wuhan Lanesync handles purchasing, distribution, logistics, marketing, processing and other activities for more than 35,000 restaurants and hotels throughout China.

The company operates more than 200 Xianzhilong retail outlets and seven warehouses with a combined annual purchasing power of more than $158 million. It strives to build innovative B2B2C e-commerce and information platforms in the cold-chain industry.

Wuhan Lanesync became a GAA Governing Member in early 2013.

As part of the MoU, GAA has been designated as a supporting partner of the Food Products and Ingredients Expo of China, which is organized by Wuhan Lanesync and scheduled to take place in Wuhan from March 21 to 25, 2014.

The expo will feature more than 500 exhibitors from China and abroad, including China’s top 50 restaurant chains, and welcome suppliers and buyers from around the world. GAA will be among the exhibitors and will play a role in the one of two conference programs running concurrently with the four-day exhibition.

Wuhan Lanesync will also assist GAA in connecting with Chinese foodservice operators and retailers and in promoting the GAA’s Best Aquaculture Practices third-party certification programme to the Chinese marketplace.

In return, GAA will promote the Food Products and Ingredients Expo of China to its membership through its various communications vehicles and encourage seafood suppliers from beyond China to exhibit or attend the trade show.

TheMeatSite News Desk

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