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Growing Interest in Accessing Recipes On-line

02 January 2014
Manitoba Pork Council


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CANADA - The manager of public relations and consumer marketing programs with Manitoba Pork Council reports interest in accessing recipes over the internet is growing, writes Bruce Cochrane.

As part of its 12 Days of Christmas Holiday Giveaway Manitoba Pork Council handed out 12 C$100 fresh pork packs during the Christmas season.

Public relations and consumer marketing programmes manager, Susan Riese, says the contest, which was open to everyone, was designed to encourage the public to check out the recipe pages on Manitoba Pork Council's web site.

Susan Riese - Manitoba Pork Council

A lot of folks are still wanting to use actual cookbooks and recipe books versus going on line.

They seem to like the nice photography.

That being said, we are trying to encourage more and more people to go on the web site, trying to get away from print a little bit partly because of trying to be environmentally friendly and reduce paper and things like that.

I know from a lot of people that I've talked to, they really do like thumbing through a recipe book or having that tangible publication in front them when they're making their meals.

I think for the most part people do enjoy cooking.

You kind of have to, it's a necessity but from we've been hearing and what I've been reading time is obviously a limiting factor so people are always looking for something that's quick and easy, doesn't take a long time to prepare or the cook once eat twice type of a meal where maybe you're cooking something on the weekend but you can make two or three meals out of it, something like a pulled pork a pork roast where leftovers are handy.

Most people do not want to cook every day so we try to keep that in mind as well as keeping the recipes fairly simple to encourage the younger demographic to cook as well rather than eating out or buying ready made meals and things like that.

Ms Riese added that the recipe pages do get more views than any other part of the web site and during the contest web site, hits went through the roof into the thousands.

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