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Chinese Food Firms Look to S Korea to Improve Image

18 December 2013

SOUTH KOREA - South Korea is being seen as a springboard for companies to explore the international market and win consumers' confidence on safety issues, according to a report in China Daily.

For a number of years, the media has been riddled with reports of the poor quality of some Chinese food and beverages, ranging from infant milk formulas and pork contaminated by cancer-causing toxins or the use of excessive amounts of additives to water drawn from rivers containing hundreds of dead pigs.

But a collection of food companies in the world's largest exporter plans to change that perception and prove that it can match quality with quantity by qualifying for the coveted "Made in Korea" label.

TheMeatSite News Desk

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