UK Sees Increase in Pork Sales06 December 2013
UK - A three per cent rise in sales of pork has seen spending increase by six per cent during the 12 weeks to 10 November.
The NPA has welcomed reverse in the trend seen in recent months and says that shoppers are coming to terms with the higher price of pork.
All cuts except leg and belly contributed to the improved performance.
Chops and steaks returned to positive volume growth for the first time this year, boosted by shoppers buying them more frequently. Shoulder roasting joint purchases were up four per cent, with a number of shoppers switching from more expensive beef roasting joints.
What will be particularly pleasing to producers, bearing in mind NPA's article on youngsters and pork, is that volume growth has been driven by younger consumers in particular.
Marinades have continued their good performance with volumes up five per cent, showing consumer appetite for value-added products remains strong.
Spending on Dutch and Danish bacon fell during the period, whilst British bacon has shown volume and value gains.
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TheMeatSite News Desk