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Lamb Consumption Grows in UK

29 November 2013
Meat & Livestock Australia

UK - In the wake of one of the most severe droughts in the past 30 years' during the summer of 2013, New Zealand (NZ) lamb supply has reportedly tightened in recent weeks and is expected to tighten further over the next few months, likely seeing prices increase further in 2014.

Analysts at Meat and Livestock Australia say that in NZ’s largest single lamb export market, the United Kingdom (UK), household lamb consumption has strengthened since last year, helping give NZ exporters and UK importers confidence in paying increasing prices for NZ lamb (NZ Agrifax).

Kantar World Panel data shows that, in the four weeks to October 13 household purchases of lamb in the UK increased 16 per cent year-on-year, with retail prices remaining firm over the same period.

Shoulder roasting joint and grilling steak purchases accounted for much of the overall increased consumption, up 40 per cent and 21 per cent year-on-year, respectively.

Purchases of legs lifted 12 per cent over the four week period to October 13, and up 35 per cent on the corresponding period last year.


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