Moy Park Wins Co-Op Own Label Award21 November 2013
UK - UK food company and one of Europe’s largest poultry producers, Moy Park, has received a major product award at the 2013 Co-Operative Awards.
The awards, which acknowledge companies that have made a significant contribution to the success of the Co-Operative Retail Trading Group over the past 12 months, saw Moy Park come out on top following the successful launch of a range of Co-Op Own Label frozen breaded chicken products.
The new product range, which has helped to drive significant additional sales in the category, has also substantially increased the Co-Op’s market share in this sector.
Roger Martin, Director of Operations at Moy Park, said: “We’re delighted to have been recognised at the recent Co-Operative Awards for our strength and expertise across a range of core business elements– from marketing and new product development to operations.
“I would like to congratulate everyone at Moy Park for continuously working to meet high levels of demand and delivering the highest quality produce to our customers.”
TheMeatSite News Desk