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Godrej Tyson Launches Range of Affordable Chicken

20 November 2013

INDIA - Godrej Tyson Foods has launched a new line of chicken products - Real Good Chicken - as part of its mission to provide affordable and safe quality proteins.

The company said the launch demonstrates GTFL's passion to serve its consumers the best and hygienic chicken.

Real Good Chicken is a decade old, trusted brand that has farm to fork traceability and uses best management practices to provide hygienic and safe chicken.

This involves ensuring the following five key qualities:

Superior - Chicken breed
Healthier - Nutritious feed
Safer - Vet certified
Tastier - 5-week tender
Fresher - Delivered fresh

Dr J.S Pai, Executive Director, Protein Foods and Nutrition Development Association of India (PFNDAI), said that chicken is one of the best source of protein.

"Chicken contains all the essential amino acids in good proportion, thus making it a rich, complete and wholesome source of protein. Being white meat, it is easy to digest and safe for everyday consumption in moderate amounts," he said.

Protein deficiency has been a cause of concern in our country and availability of safe and hygienic chicken is a challenge. Real Good Chicken makes hygienic, safe and high quality chicken available and affordable to an average Indian, thus alleviating this overall nutritive challenge the country faces today.

Arabind Das, COO, Godrej Tyson Food Ltd said: "Introducing a pack of chicken at Rs. 48 is yet another idea to brighten the lives of our consumers and our contribution towards improving protein sufficiency of the nation. While inflation has led homemakers to alter their kitchen budgets and forced many families to cut consumption, the range of products under the brand, will not just provide consumers affordable and safe quality chicken but enable them to make protein an integral part of the diet."

TheMeatSite News Desk

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