Slice of South Korean Export Action for French Charcuterie12 November 2013
FRANCE - French food minister Guillaume Garot came back from a promotional trip to South Korea with the good news that three French charcuterie firms have been cleared to sell their products on the Korean market.
Brocéliande is the manufacturing arm of Cooperl Arc, with six factories across Brittany and lower Normandy. It makes a range of retail charcuterie products. In addition to serveover products, Brocéliande supplies prepacked sliced meats and sausages, as well as pâtés and rôtisserie products.
Les Salaisons de l’Adour is based in Tarbes. A member of the Consortium de Jambon de Bayonne, the firm specialises in air-dried hams. It also processes a regional breed of black pigs named after the Pyrenéan peak La Bigorre.
Charcuterie manufacturer le Mont de la Coste is based at Ussel, in the Corrèze département. Because of the diversity in charcuterie, product ranges rarely clash head-on, making broadly-based sales pitches a practical proposition.
Since more value is added to the product in France, this new export business to South Korea is worth more to the French economy than would be the case with consignments of primals shipped out for further processing abroad. It also helps to balance the carcase on a national level, in a country where loins account for more than 70 per cent of retail pig meat sales.
“It is positive signal for the French pig industry, showing as it does that there are fresh avenues to explore for export sales,” the ministry added.
TheMeatSite News Desk