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Recent Attempts to Strip COOL Law Misleading Consumers

07 November 2013

US - In the recent past, attempts were made to reverse the United States’ Country-of-Origin Labeling (COOL) law.

In response to this, National Farmers Union (NFU) Roger Johnson said: "US packer-producer organizations and their foreign counterparts have been working overtime to undercut or reverse COOL law through multiple channels aggressively in recent weeks.

"The opponents to COOL have already lost one battle in an ongoing lawsuit in the US District of Columbia court. The World Trade Organization (WTO) ruled earlier this year that the COOL law was compliant. It seems as though the opponents are confident, as we are, that WTO will also rule in our favor by finding the US Department of Agriculture (USDA) rules to be compliant as well. They must be worried.

"Their attacks on COOL are misleading and do not have the interests of US family farmers and ranchers in mind. More importantly, these attacks are attempting to deny consumers their desire to know more about the origins of their food.

"NFU will continue to defend the COOL law and urge Congress and other policymakers to allow the law to be implemented with the final rule issued by the USDA earlier this year."

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