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Cargill to Label Finely Textured Beef Products

06 November 2013

US – US meat processor Cargill Beef is to label its branded, US-made, fresh, ground beef products containing Finely Textured Beef, before to the 2014 grilling season.

The products will be labelled “Contains Finely Textured Beef” and the move follows some extensive consumer research over the last 18 months.

“Our research shows that consumers believe ground beef products containing Finely Textured Beef should be clearly labelled,” said John Keating, Cargill Beef president.

“We’ve listened to the public, as well as our customers, and that is why today we are declaring our commitment to labelling Finely Textured Beef.”

National consumer surveys and focus group research reveals that, overwhelmingly, consumers desire transparency and believe ground beef products containing Finely Textured Beef should be clearly labelled, providing them with choices when they make a purchase.

Research also revealed that, upon learning Finely Textured Beef is 100 per cent pure beef and 95 per cent lean, and how it is made, consumers respond positively to its benefits.

Cargill has launched a dedicated Finely Textured Beef website http://www.groundbeefanswers.com that provides information about the product, including videos showing how Finely Textured Beef is made at its U.S. beef cattle processing plants.

The company has been producing Finely Textured Beef since 1993, with the approval of the U.S. Department of Agriculture (USDA), and believes this beef product has an important role to play in affordably feeding Americans.

 

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