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Ad Campaign on Simple Pleasures of Beef and Lamb

11 September 2013


UK - The ‘Simple Pleasures’ of eating quality assured beef and lamb is the focus of a new marketing campaign by the English Beef and Lamb Executive.

The EBLEX television campaign, which also promotes the Red Tractor mark, is aimed at showing consumers how simple and rewarding cooking with beef and lamb can be.

It will air nationally fromSeptember 15 and run for a period of four months.

Simple Pleasures follows on from the success of last year’s campaign and is part of an almost £1 million QSM marketing investment from EBLEX in 2013.

Laura Bishop, EBLEX marketing manager (Quality Schemes), said: “The purpose, once again, is to ensure consumers recognise and indeed look for Quality Standard Mark beef and lamb while shopping, and ultimately stimulate demand for assured beef and lamb in the run up to Christmas.”

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