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Top Chef Leads Quality Standard Beef and Lamb Promotion

08 August 2013


UK - EBLEX has teamed up with Michelin-starred chef Nigel Haworth to showcase Quality Standard Mark (QSM) beef and lamb to foodservice and retail outlets via a series of new cookery demonstration videos.

The videos support the ‘Steak Bar’, ‘Chop House’, ‘Gourmet Burger’ and ‘Veal’ product development initiatives launched by EBLEX this year and highlight three recipes for several different cuts.

Hugh Judd, EBLEX foodservice project manager, said: “Our new cookery demonstration videos are a great way for us to highlight our new product ranges and bring them to life with the help of Michelin starred chef and Quality Standard Mark Scheme ambassador, Nigel Haworth.

“Nigel is an avid supporter of our new product ranges and is using a number of the cuts, including the flat iron steak, on his own menus in his establishments.”

Mr Haworth said: “I’m really impressed with the work EBLEX has done to create these new product ranges – they

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