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Chicken Value Share Up at Expense of Beef and Lamb

05 April 2013
Meat & Livestock Australia

AUSTRALIA - Australian retail fresh meat sales as a whole grew by 1.4 per cent for the three months to 23 February compared to the same period a year ago, mainly due to increases in price.

Meat and Livestock Australia said that a marked decrease in the retail value of lamb (-A$1.09) to A$11.02/kg was counteracted by a combination of slight increases in the prices of higher volume share products like beef (A$0.09) to A$9.97/kg and chicken (A$0.81) to A$8.24/kg, according to the Australian Meat Purchasing Data – Nielsen Homescan.

Market value share in the February quarter was relatively steady on last year, with a small decline for beef, down 0.65 per cent, but still holding a commanding 35.78 per cent of the retail market, while chicken rose 0.57 per cent to settle at 25.68 per cent.

Lamb lost market value share slightly (-0.14 per cent) to sit at 13 per cent, due to the significant decrease in price.

Consumers are still paying premiums for seafood with a 0.62 per cent increase in market value share to 10.81 per cent, mostly due to a A$0.95 rise in the price to A$19.94/kg, MLA said.

TheMeatSite News Desk

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