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New Companies Join Consorcio del Jamón Serrano Español Project

27 March 2013

SPAIN - The Spanish association that promotes top quality serrano ham abroad, Consorcio del Jamón Serrano Español, now has even more members thanks to the incorporation of four new companies: Embutidos España, Jamones El Castillo, Jamones Centelles and Julián Mairal.

The 22 year old Consorcio del Jamón Serrano Español is recognised worldwide for exporting top quality serrano ham and is considered to be the sector's reference point for other Spanish companies that consider exporting to be the perfect opportunity to get onto foreign markets.

Its strategy is based on distinguishing itself for being a top class brand and having a powerful international sales campaign for its ConsorcioSerrano seal of approval.

The four companies that have joined the Consorcio have satisfied the quality requirements established by Consorcio del Jamón Serrano Español.

The association has inspected their facilities, production plants, processes and their products to make sure their ham is up to standard and is worthy of bearing the ConsorcioSerrano seal of approval.

The new members are distinguished for being important companies within the meat sector, ones that have a long culinary tradition. Jamones Centelles is located in Centelles, a town in Barcelona. It specialises in a wide variety of sliced meat products and it has one of the latest cured-ham boning lines in Europe.

Julián Mairal was set up more than 60 years ago in Barbastro, a municipality of Huesca. Its quality products are the result of its extensive knowledge of the raw material and the expertise that goes into processing it.

Embutidos España is based in the town of Escalonilla, in the province of Toledo, and after more than two decades in the sector, it is now investing into new meat slicer lines and expanding its facilities. The company has been awarded numerous official certificates within the sector.

Jamones El Castillo was established in 1930 in Noreña, a town in Asturias. It is a family business that exclusively prepares and cures first class serrano and Iberian ham. Its production processes and the quality of its products are recognised internationally; it was one of the first Spanish companies to be officially approved by the European Community and certified to produce serrano ham with the label TSG (Traditional Specialities Guaranteed).

“The incorporation of new members is a great boost for our project, they believe in our values and this consolidates our position within the sector. Thanks to all this, we can continue on with our activities with the backing of the most important companies in the sector.” said Miguel Sanz, manager of Consorcio del Jamón Serrano Español, the association that ended 2012 with 23 national company members that support its work in promoting this meat product.

TheMeatSite News Desk

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