Eurodon Increases Production Capacity12 March 2013
RUSSIA - Last year Eurodon company strengthened its leading position in the Russian turkey market and successfully increased production volume.
At the beginning of the year, the company built new poultry houses on farms and installed meat processing equipment in its complex.
The company has increased production volume by 16 per cent compared to 2011. 39,600 tons of meat has been produced during 2013 which makes it about 220 grams of meat per person living in Russia. Around 2.6 million birds were slaughtered at the meat-processing complex to make this statistic possible.
Turkey meat consumption in Russia has currently reached 800 grams per person. The figure is low if global consumption is taken into consideration where Europe constitutes 7kg, 8kg in the US and 16 kg in Israel.
Eurodon has also expanded the assortment of products under the “Indolina” trade mark. At present, the company has more than 170 types of products. Halal products are being developed; it already has more than 15 positions. A special range for the Christmas season was also developed. The supply chain touches more than 40 regions of Russia.
At the end of last year, in December the company launched its first retail chain in Rostov-on-Don; the store is called “Myasnoy gradus”.
“We are planning to increase our production capacities. Last year the credit committee of GC “Vnesheconombank” approved our request on building turkey processing complex with the capacity of 60 thousand tons. As part of our development strategy, we will strengthen the marketing side of the business. One of these case studies is to open our own store in Rostov-on-Don," said Vadim Vaneev, General Director of Eurodon.
TheMeatSite News Desk