Cryovac and Diversey Blog Food and Beverage Industry Info into Focus11 February 2013
US - Sealed Air's Cryovac food packaging and Diversey hygiene solutions brands has launched Food & Beverage Focus, the combined business' blog created to provide unique perspectives on a variety of food and beverage industry topics related to creating value and driving profitability.
The online resource is designed to serve as a tool for food and beverage processors, foodservice professionals, supermarket retailers, consumers and others with interest in the food and beverage industries.
Content contributors will include experts from Sealed Air's Cryovac® and Diversey™ brands, customers, academic researchers and select industry leaders.
Posts will encourage discussion of the latest trends, challenges and opportunities facing food and beverage organizations, primarily addressing one or more of four key areas: food safety, shelf life extension, operational efficiency and brand building.
"We believe this blog fills an information void in the industry, offering a comprehensive information source just as the combination of the Cryovac® food packaging and Diversey™ hygiene solutions brands filled a void by creating a total solutions provider for our food and beverage business partners," said Marie Fahey, VP, global marketing communications and sales operations, Sealed Air.
Blog visitors will have the opportunity to comment and discuss each post, providing an outlet for questions, new ideas and - likely at times - alternative opinions.
"We want Food & Beverage Focus to be a resource that engages other industry leaders to present many perspectives and a robust discourse of the most important technology, processes and ideas that can drive businesses forward," said Ms Fahey.
Visitors can access the blog directly at www.cryovac.com/nablogor via the Cryovac® brand North America website www.cryovac.com/na/en.
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