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Checkoff Celebrates 25 Years of Quality Assurance

11 May 2012

US - The beef industry is celebrating 25 years of commitment to checkoff-funded Beef Quality Assurance (BQA) programmes by releasing a highlight video.

Original advisory board members such as Ran Smith, Dr Gary Cowman, Dr Dee Griffin and others take viewers on a historical walk though the creation of the BQA programme.

Ensuring beef safety and quality — producers do it on their farm or ranch every day. It’s also at the heart of the BQA programme, designed to return more profits to producers and deliver safe, healthy, humanely raised beef to consumers.

“Today’s consumers trust that America’s beef producers are good people but they don’t understand all of our production practices,” explains veterinarian Dee Griffin, a professor at the University of Nebraska’s Great Plains Veterinary Education Centre and a BQA pioneer. “That’s where – for more than 25 years now – BQA has been helping.”

BQA is a voluntary, national programme implemented through state beef organisations to provide standards and practices for high-quality cattle production. These science-based protocols are coupled with day-to-day, common-sense husbandry practices. BQA raises consumer confidence by demonstrating a commitment to quality in every segment of the beef industry — not just at the feedlot or packing plant.

Watch the history unfold on this video at or on the National BQA YouTube channel.

TheMeatSite News Desk

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