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Wednesday, September 14, 2011
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Systems Integration Talks Traceability in Canada

UK - SI's CEO, Rob Stephens, has just returned to the UK following his participation at a food traceability and value chain management workshop held in Toronto, Canada.
Animal Science Products, Inc.

The seminar was sponsored by the George Morris Centre, the Ontario Ministry of Agriculture Food and Rural Affairs (OMAFRA) and Agriculture and Agri-Food Canada (AAFC).

It focused on analysing experiences from the UK and elsewhere to illustrate the importance of businesses using information systems to increase their long term competitive advantage.

Mr Stephens was invited to speak by Martin Gooch, Director of the Value Chain Management Centre.

His presentation focused on what has driven traceability in Britain and how businesses have been able to improve profitability by using this information to identify and rectify inefficiencies, increasing the effectiveness of their operations.

"It was an honour to work with such important Canadian initiatives, as well as the people involved in the value chain," said Mr Stephens.

"My key message to delegates was that traceability is simply the result of effective business management and how in order to become efficient, firms need to ensure that they are managing the true cause of problems, not just the symptoms."

"Business schools and universities are good at teaching managers to focus their efforts on being efficient within their own business" added Martin Gooch.

"However, we believe that the best way to create a unique and defensible value proposition is by managing the value chain in relation to the demands of a specific segment of the consumer market. Overall, the food industry has been slow to recognise the competitive advantages that can be realised through consciously managing businesses in this manner. Rob shared lessons learned from assisting UK businesses to make this transition."

The full presentation can be viewed here.

For more information about Systems Integration (Trading) Ltd - click here.

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