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American Meat Recipe 100 Now Available on iPhones

29 October 2010

JAPAN - A new, free iPhone application entitled American Meat Recipe 100 offered through Apple’s Japanese language App Store gives consumers in Japan 60 American beef and 40 American pork recipes, covering everything from dinner parties to lunch boxes.

Developed by the US Meat Export Federation (USMEF) with support from the USDA Market Access Programme, the iPhone application include crystal-clear photos, detailed cooking methods and a “Today’s Recommendation” page that provides consumers with a guide to healthy, delicious dishes featuring US beef and pork. Users may also search for new recipes according to cooking method, such as stewing, grilling or stir-fry.


A new iPhone application delivers US beef and pork information to consumers in Japan

A Tokyo bus carrying the message of US beef

To increase awareness of the promotion, USMEF is wrapping some Tokyo buses in advertising. Consumers who spot the buses featuring the US beef advertising can instantly qualify for US beef prize drawings by sending a photo of the bus through their mobile phone, conveying a message through Twitter or featuring an article on their personal blog. A total of 100 winners will be selected. The campaign featuring distribution of the iPhone application will run through the end of January.

To increase awareness of the promotion, USMEF is wrapping some Tokyo buses in advertising. Consumers who spot one can instantly qualify for US beef prize drawings by sending a photo through their mobile phone, or by posting it on Twitter or their personal blog.

“This is a great new way of connecting with busy consumers on the go, to increase their awareness of American beef and pork,” said Takemichi Yamashoji, USMEF senior marketing manager in Japan. “We see this as a communication tool that will help consumers with every aspect of the dining experience – from planning to shopping to meal preparation. It’s truly exciting to put this much valuable information at our customers’ fingertips.”

TheMeatSite News Desk



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