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Category: Marketing

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Contemporary Market Weights
Marketing decisions should be based on lean growth potential, marginal feed efficiency through heavier weights, the packer grid in which market pigs are priced and...
Pork Belly Quality, Bacon Properties and Consumer Trends
Several factors can affect pork belly quality and, subsequently, bacon quality and it is up to all parties in the production chain to come together to ensure ultimate...
Report Finds Mandatory COOL Causes Meat Industry, Consumer Losses
Any policy that results in higher costs of compliance without a quantifiable benefit will likely have an adverse economic impact, and recent research shows mandatory...
Measurement Engineering in Meat Automation Begins with Sensor Selection
Quality and hygiene are top priorities in the meat processing industry, because consumers expect high-quality and safe products....
Price Convenience Eating Quality More Important than Production History for Beef
Changes in the US economy, during the recession and its aftermath, have had a significant impact on beef consumers’ ideas about the importance of value and quality....
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