Frozen Food Market Gearing up in France14 December 2014
In the last 20 years the value of the frozen food market in France has grown by 55 per cent to an estimated value of €11.4 billion.
According to Victoria Larragy from the Bord Bia Paris Office, the average annual consumption of frozen food in France is 37kg per person, compared to 46.5kg per person for Irish consumers as reported in Les Echos, 2014.
The home frozen food market, which currently consists of 4.6 million purchasing households, accounts for 19.1 per cent of the overall frozen food market.
The market leader of the frozen home delivery segment is Toupargel, with 36 per cent of market share and a turnover in 2013 of €294 million.
They currently stock over 1,100 references, of which 30 per cent are private label.
The 2nd largest player on the market is Eismann, part of the German group present on the European market, but in April their French branch became an independent subsidiary of Toupargel, stating the reason of ‘increased synergies’ between the two.
However these home delivery frozen specialists are increasingly losing market share to freezer centre specialists such as Picard andThiriet.
Picard is the clear market leader with a market share of over 20 per cent, a turnover last year of €1.4 billion, and currently over 930 stores.
They are the innovation benchmark for frozen food in France, and sell a range of restaurant-style dishes, meal components, desserts and baby foods. 67 per cent of Picard’s products are produced in France, while 18 per cent are produced across other European countries (LSA, 2014).
They are currently expanding internationally and now have stores in Belgium, Italy and Sweden, and most recently in Japan.
Picard’s challenger in France is the family run company Thiriet, who have 165 stores present in both the retail and home delivery segments (70 per cent of their turnover). They manufacture in-house 35 per cent of their products, and sell only private label goods, like Picard.
They introduce over 150 new products annually.