Growing Mechanisation in Meat Processing24 February 2014
Across the globe people are becoming increasingly concerned about the safety of the food that they intake.
Consumers are now more inclined towards selecting protein rich food especially those with increasing income in developing countries.
Hence, the demand for meat is growing, according to a new report from Research and Markets on “Global Processed Meat & Meat Processing Equipment Market to 2018”.
With increasing incomes and busy schedules, convenience food is becoming popular among the working class.
Consumers prefer ready-to-eat and ready-to-cook meat products with great quality and taste as their priority. Hence, processed meat is gaining popularity and its market is increasing worldwide.
Customer awareness and acceptance regarding the convenience of meat products is an important factor in the growth of the processed meat industry.
The global market is estimated to grow at a Compound Annual Growth Rate (CAGR) of 14.3 per cent from 2013 to 2018, reaching $799,051.2 million by 2018.
The global market has grown slowly but steadily during the last few years and a similar trend is expected to continue in the near future.
The market was worth $7,656.5 million in 2012, and by 2018 it is projected to be $11,495.3 million.
This market is growing with a CAGR of 7.2 per cent from 2013 to 2018.
Leading companies are focusing on launching new products for expansion of the business in local as well as foreign markets.
Acquisition is the most preferred growth strategy after new products launch.
North America and Europe are the leading consumers of meat processing equipment, together accounting for around 66 per cent of the consumption on a global scale.
Asia-Pacific is estimated to be the fastest growing region in terms of revenue.
Growth is particularly high in countries such as China, Japan, India, New Zealand, and Thailand.
Many important players operating in this market are focusing on the Asia-Pacific region for business expansion as there is an increasing awareness among the meat consumers in this region about the mechanization of the meat processing activity, which has triggered the demand for such equipment.
Globally, the meat processing equipment industry is also witnessing steady growth on account of the increasing demand for a high-quality of processed food, growth in the processed meat industry, and acceptance by the meat products manufacturers to use the mechanization techniques and equipment depending on their availability.
The increasing concern about healthy food and food safety is also leading to growth of the market.
Advancements are being made in meat processing equipment development to make them environmentally friendly.
These positive attributes of processed meat and meat processing equipment are viewed as excellent business opportunities in the steadily growing meat market.
These factors have attracted many multinational meat processors and manufacturers of the meat processing equipment to make a foray into the production and marketing of their products.
The meat processing equipment market consists mainly of equipment such as cutters, blenders, tenderizing equipment, filling machines, dicing, grinding equipment, smoking equipment, and massagers. Cutter equipment has the largest share in the market consisting of 18 per cent of the total market share in 2012.
The global market is driven by many factors such as growing population and increase in demand and consumption of processed food, new technological innovations, and government support in developing countries.
The main obstacles in the growth of the market are the lack of awareness of meat processing mechanisation among the processed meat producers. Other reason which restricts the growth of this industry is small and medium meat producing companies in developing countries.
To capitalise on the growth trend in the global market, several leading meat processing and equipment companies are making efforts towards research and development and manufacturing of such products.
Furthermore, meat processing companies are gradually expanding their product offerings within this product line to meet the growing demand of meat products.
Key participants in the processed meat market include BRF S.A. (Brazil), Tyson Foods Inc. (U.S.), Cherkizovo Group (Russia), Marfrig Group (Brazil), and Nippon Meat Packers Inc. (Japan).
The market is witnessing rapid development in the areas of new product launch and collaborations.
Leading companies are focusing on the expansion of their respective business across high-growth regions and setting up new manufacturing plants for increasing production capacities along with broadening of their product line.
Key participants in the market include GEA Food Solutions (Germany), John Bean Technologies Corporation (U.S.), Marel HF (Iceland), Key Technology Inc. (U.S.), and Illinois Tool Works (U.S.).
These companies are mainly focusing on the research and development of their machinery, so that the latest technologies can be made available to the meat processors, thus enabling them to provide a better quality of meat products to their customers.